Yoga Essence Project
Yoga Essence Project is dedicated to celebrating the beauty of our bodies in Yoga asanas and is devoted to sharing ideas, tools and resources that will help you create yoga classes for your home practice and in the yoga studio and is inspired by the traditions of B.K.S. Iyengar, as well as some of the Ashtanga lineage.

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Website design
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User-centered design flow
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Mobile site optimization
Deepen your yoga practice and expand your love of yoga and experience the power and healing aspects of yoga.
From this...
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Confusing navigation
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Inconsistent fonts to brand image
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No clear direction of sales
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No clear calls to action
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Alignment of text/images not cohesive
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Lacking visual story
To this
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Clear concise navigation
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Consistent fonts
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Clear calls to action driving sales
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Fonts matching brand image
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Visual story through imagery
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Marketing funnels


