Urban Performance
Specializing in providing a new standard of private personal training. Urban Performance offers a new model combining 1 on 1 training, with an exclusive interactive app.

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Website design​
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User-centered design flow
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Mobile site optimization
This is as personal as it gets;
just you, your trainer, and the entire gym at your disposal



From this...
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Navigation difficult to read on scroll
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No clear calls to action
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Feels "cluttered"/overwhelming
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No direction for the eye (user-centered design)
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Lacking visual story
To this
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Easy to use navigation
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Clear calls to action driving sales
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Minimalist & clean design
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User-centered design
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Visual story through imagery