Urban Performance 

Specializing in providing a new standard of private personal training. Urban Performance offers a new model combining 1 on 1 training, with an exclusive interactive app.

• Website design​

• User-centered design flow

• Mobile site optimization

This is as personal as it gets;
just you, your trainer, and the entire gym at your disposal

    From this...    

• Navigation difficult to read on scroll

• No clear calls to action

• Feels "cluttered"/overwhelming

• No direction for the eye (user-centered design)

• Lacking visual story

   To this   

• Easy to use navigation

• Clear calls to action driving sales

• Minimalist & clean design

• User-centered design

• Visual story through imagery